Over the last decade, I've led design teams across GoDaddy, HubSpot, VMware, and more — shipping products in complex domains where great UX is hardest and matters most.
WHAT I DO
I lead through vision, team development, and strategic alignment.
Strategic UX Vision
I connect customer insights, platform capabilities, and business goals to set design direction that drives measurable outcomes. I've developed strategic visions that increased user engagement by 20%+ and improved product adoption by 25%.
Complex Product Expertise
My career has centered on technically complex domains — POS hardware, cybersecurity dashboards, CRM data management, and professional social networking. As AI reshapes how these products work, I bring both the domain expertise and the hands-on AI fluency to lead design teams through that transformation.
Cross-Functional Operator
I partner deeply with product and engineering leadership to align UX priorities with business strategy. I operate as a DRI for design, driving research synthesis, strategic framing, and stakeholder alignment — increasingly leveraging AI tools to accelerate my team's transition from insight to action.
Team Builder & Developer
I lead and grow teams of 5–7+ product designers, from associate to principal levels. I create rituals, frameworks, and psychologically safe environments that enable designers to do their best work and advance their careers.
IMPACT
Results across a decade of design leadership.
8+
Years of design leadership
7
Designers managed
simultaneously
#1
GoDaddy VoC score
(highest-rated product)
20%
User engagement
increase (HubSpot)
25%
Product adoption
increase (VMware)
CAREER
A path through complex products and growing teams.
2024 — Present
GoDaddy
Senior Product Design Manager
In-Person Selling UX Group, Commerce Business Unit
2021 — 2024
HubSpot
Group UX Manager
Data Management Group, Smart CRM Platform
2019 — 2021
VMWare (Carbon Black)
User Experience Manager
Cybersecurity Product Suite
2018 — 2019
GoSpotCheck
UX Design Manager / Senior UX Designer
ML & Computer Vision Mobile Products
2016 — 2018
BiggerPockets
Senior Product Designer
Founded Product Design Department
2013 — 2016
User Experience Designer
Recruiter Platform, Talent Solutions
2013 — 2013
CBS Interactive
Product Designer
TVGuide.com, TV.com, and Metacritic.com
2011 — 2013
Hightail (YouSendIt)
UI/UX Designer
Product, Marketing, Enterprise, e-Commerce, and cross-channel publication
FEATURED WORK
Case studies in design leadership.
Each case study focuses on how I led teams and drove outcomes — not just what we shipped, but how we got there.
Shaping a Seamless Selling Experience
GoDaddy • Senior UX Manager
Navigating complex omnichannel hardware/software constraints, aligning fragmented product visions, and exploring how AI can proactively assist merchants in managing inventory and customer relationships.
Unifying Our Data Management
HubSpot • Group UX Design Manager
Managing and scaling design teams within a rapidly growing B2B SaaS ecosystem. Driving operational efficiency and establishing unified design standards across varied product lines.
Consumerizing Infrastructure
VMWare (Carbon Black) • UX Design Manager
Bringing user-centric design to deeply complex infrastructure environments. Translating dense technical requirements into intuitive interfaces and championing the user voice among technical stakeholders.
(Due to the sensitive nature of certain work, some case studies can only be shared in real time. Feel free to contact me if you’d like to review them via a video call.)
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